Show Up Like
Your Brand Means Something
Show Up Like
Your Brand Means Something
Build Trust Before You Say a Word
In a world where first impressions happen online, your brand visuals do the talking. Honest, story-driven photos and films create an instant connection, showing your audience who you are, what you stand for, and why they can trust you.
That’s where I come in. I don’t just snap a few headshots and call it a day. I get to know you, your business, your vision, and the feeling you want people to have when they discover you. From wardrobe to locations to color tones that match your site, everything we create is designed to look polished, professional, and unmistakably you.
“Carmen was so thoughtful, collaborative, and fun! She takes the time to understand your goals for your brand and delivers photos that actually feel like you. Book her ASAP—you’ll be thrilled you did.”
LIZ
If you’ve ever had photos taken that felt stiff, overly posed, or just not like you, you’re not alone. That’s exactly why I do things differently. My approach is built around making you feel comfortable, seen, and confident while creating visuals that truly reflect your brand. Here’s what that looks like:
I thrive on the energy, diversity, and innovation that make the Bay Area unique. It’s about capturing the spirit of the people, businesses, and stories that truly define it.
We build this together: shot list, outfits, locations, and even lighting plans that support your story.
Why juggle two creatives when you can have one consistent vision across both mediums?
Every image and frame connects back to who you are and the business you’re building.
Even if you’re camera-shy, I’ll guide you through with a mix of gentle direction and natural prompts. By the end, most clients say it felt more like hanging out than a photoshoot.
Want to get a feel for how I bring brands to life? Take a look through my portfolio
From portraits to lifestyle imagery, these galleries show how I capture personality and professionalism in a way that feels authentic to you.
Headshots
Perfect for updating your LinkedIn, website, or press kit.
Creative Branding Sessions (Photos Only)
When you’re ready to go all-in on your brand story.
A 4-hour session designed to give you variety and depth.
Creative Branding Sessions (Photo + Video)
Creative Branding Sessions
(Photo + Video)
The ultimate storytelling package—because sometimes photos alone don’t capture the whole picture.
“I’ve never loved photos of myself until now. Carmen made me feel like me, and the results speak for themselves. Bottom line: hire Carmen. She’s the GOAT.”
Natasha
The Process I’m So Proud To Take You On
We’ll start with a quick call to make sure we’re the right fit. Once you’ve chosen your package, your date is secured with a deposit + signed contract.
From questionnaires and style guides to a Zoom strategy session, we’ll map out your wardrobe, shot list, locations, and overall vibe so you feel fully prepared.
On session day, you can relax while I guide the process. Headshots are delivered in 2–3 weeks, full branding galleries in 2–3 weeks, and films in 2–3 months.
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“Her talent for capturing personality is unmatched. Worth every cent of the investment.”
KIRSTAN
Absolutely! My sessions are designed to be low-key and relaxed—it will feel more like a collaboration than a performance. With the prep work we do ahead of time, you’ll already feel at ease. On session day, I’ll guide you with gentle direction so you feel natural, confident, and comfortable.
Of course! Once you book, I’ll send over a short questionnaire to help uncover what matters most to your brand. From there, we’ll hop on a 30–60 minute Zoom call (included with half-day and full-day branding sessions) to dive deeper into your goals, story, and the best ways to visually bring them to life.
Yes! During our consultation we’ll talk through outfits and locations so everything reflects your personality and brand. I usually recommend bringing 2–3 outfits to change into. You’ll also receive an in-depth pre-session guide with styling tips to make sure you feel confident and camera-ready.
Your session can take place at your home office, studio, shop, or an outdoor location of your choice. We’ll choose a space that feels authentic to your brand and helps tell your story.
Headshot sessions are available year-round. More in-depth branding sessions typically take place from January through August.
Turnaround times vary depending on the package:
Light retouching is included, but I focus on keeping your images authentic. If there are small distractions like lint, spots, or background clutter, I’ll remove them. I don’t do heavy Photoshop work, because I believe your audience connects most with the real, polished you.
Copyright remains with me as the photographer, which is standard practice and protects my work. However, all packages include a commercial usage license so you can use your images freely to promote your business in print and online. The only restrictions are selling the images or altering the photos, audio, or video footage without permission. If you’d like to use your images for publications like books or album covers, an additional license can be arranged based on industry standards.
I’m not just here to take your photos and videos—I’m here to help you think about the bigger picture. On the blog, you’ll find tips, insights, and real-life inspiration for showing up like your brand means something.
Let’s create images and films that feel true, beautiful, and uniquely you.